这种压力也延续到了第四季度。财报显示,在第四季度,瑞幸总净收入同比增长32.9%至127.77亿元,但净利润同比下滑39%至5.18亿元,GAAP营业利润率较2024年同期下滑4.1个百分点。净利润率从8.8%降至4.1%;非GAAP净利润6.99亿元,同比下滑25.5%。即便全年营业利润率维持在10.3%,但自营门店利润率从2024年的19.0%微降至17.8%,第四季度自营门店店级运营利润率更是从19.8%下滑至15.0%。
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